| Pigments that provide a performance advantage or special effect are experiencing growing global demand. Scratch and abrasion resistance are two key properties receiving interest from the automotive market. Pigments that provide color effects such as sparkle, pearlescence, or a metallic look find use in paints and coatings, personal electronic equipment, and some packaging applications. Traditional organic pigment producers are facing competition from Asia and a downturn in printing in response to the growth of digital media. They are responding by moving production to China to remain competitive as these products become commoditized. |
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